Analytics

Corporate Brand Growth Through Effective Philanthropy

proudly® helps you magnetize your brand throughout the marketplace. Your clients and employees become your brand advocates. Prospects and prospective employees are drawn to your company because of your commitment to measurable and impacting giving.

Importance of an Overt Social Giving Strategy

The following data demonstrates the importance of an overt social giving strategy in the marketplace. Giving back is not only the right thing to do—it’s extremely important and beneficial for any organization.

From a Recent Employee Engagement & Social Impact Study:

Donating funds is the number way employees prefer to support their local community.

67% of B2B professionals are excited to discuss company purpose on social media.

78% of customers are likely to spend with a company that has a strong purpose.

59% of employees say that the more socially and environmentally responsible their company becomes, the more motivated and loyal they become to their company.

75% of B2B executives share that purpose supports recruiting, deepens relationships with employees, and motivates sales teams.

88% of employees believe companies need to positively impact society as well as make money.

Two new items have soared to the top in 2021 as drivers of employee engagement: a sense of belonging and a sense of pride in the company’s efforts to have a positive impact on the world. (In 2020, the two leading drivers were confidence in senior leadership and opportunities for learning and development.)

By 2025, millennials will comprise 75% of the workforce—they are looking for socially responsible employers.